Brand

Guidelines

© 2026 Botify

What's Inside

1.
Brand Foundation

Mission & Vision

Brand Personality

Brand Voice & Tone

2.
Visual Identity

Logo & Symbol

Color Palette

Typography

3.
Logo Application

App Icon

Botify is an autonomous narrative engine built around Botzo. He reads the charts, the headlines and the feeds, scores what he finds, and launches Solana markets on his own.

Brand

Foundation

What Botify is for, and how it behaves when nobody is watching.

Brand

Foundation

What Botify is for, and how it behaves when nobody is watching.

Brand Foundation

01.1

Mission & Vision

A machine that watches the market's attention instead of its price. It reads, it scores, it launches, and it writes down why. Nobody signs off and nobody gets told first.

Brand Foundation

01.1

Mission & Vision

A machine that watches the market's attention instead of its price. It reads, it scores, it launches, and it writes down why. Nobody signs off and nobody gets told first.

Our Mission

"Turn the moment a story starts spreading into something you can actually act on, before the moment has passed."

Our Vision

"Detection people can check. If the reasoning isn't public, it isn't a signal, it's a claim."

Brand Foundation

01.2

Brand Personality

Botify sounds like someone reporting what happened, not selling what might. Plain where it can be, specific where it counts, and never louder than the evidence behind it.

Brand Foundation

01.2

Brand Personality

Botify sounds like someone reporting what happened, not selling what might. Plain where it can be, specific where it counts, and never louder than the evidence behind it.

Blunt

No hedging, no hype language. If the score was low we say the score was low.

Curious

The interesting part is always why something moved, not that it did.

Fast

Short sentences. The product runs in minutes, the writing should feel like it.

Accountable

The misses get posted next to the hits. That's what makes the hits mean anything.

Brand Foundation

01.3

Brand Voice & Tone

Botify writes the way you'd explain a trade to a friend who already knows the market. Short sentences, real numbers, no adjectives doing work that facts should do. Botzo gets to be funny. The product copy does not.

Brand Foundation

01.3

Brand Voice & Tone

Botify writes the way you'd explain a trade to a friend who already knows the market. Short sentences, real numbers, no adjectives doing work that facts should do. Botzo gets to be funny. The product copy does not.

Do this

Not this

Four sources carried it. Score was 87."

"Our advanced AI detected overwhelming market sentiment."

Four sources carried it. Score was 87."

"Our advanced AI detected overwhelming market sentiment."

"He passed on this one. It missed by 6."

"Our algorithm maintains rigorous quality standards."

"He passed on this one. It missed by 6."

"Our algorithm maintains rigorous quality standards."

"Live 11 minutes after the first post."

"Blazing-fast, real-time narrative detection."

"Live 11 minutes after the first post."

"Blazing-fast, real-time narrative detection."

"Here's the post that started it."

"Powered by proprietary multi-source signal intelligence."

"Here's the post that started it."

"Powered by proprietary multi-source signal intelligence."

"Three of the last ten went nowhere."

"Consistently identifying high-conviction opportunities."

"Three of the last ten went nowhere."

"Consistently identifying high-conviction opportunities."

Visual

Identity

What Botify is built from: one mark, one green, one typeface, and very little else.

Visual

Identity

What Botify is built from: one mark, one green, one typeface, and very little else.

Visual Identity

02.1

Logo & Symbol

The Botify mark is a lowercase b built as a single closed form, with two dots sitting inside the bowl where a screen would be. It reads as a letter first and a face second, which is how Botzo reads too. Always on the green tile, never as a standalone glyph.

Download Assets

Visual Identity

02.1

Logo & Symbol

The Botify mark is a lowercase b built as a single closed form, with two dots sitting inside the bowl where a screen would be. It reads as a letter first and a face second, which is how Botzo reads too. Always on the green tile, never as a standalone glyph.

Symbol

Color Usage

Visual Identity

02.2

Color Palette

One green on near-black, used sparingly. Botify Green marks the thing that matters on a screen, never the whole screen. Blue and red are functional only, and if a layout needs a fourth color it needs a rewrite instead.

Visual Identity

02.2

Color Palette

One green on near-black, used sparingly. Botify Green marks the thing that matters on a screen, never the whole screen. Blue and red are functional only, and if a layout needs a fourth color it needs a rewrite instead.

BOTIFY GREEN

RGB

156 255 91

HEX

00FF5B

BOTZO BLUE

RGB

51 102 255

HEX

3366FF

ERROR RED

RGB

255 46 46

HEX

FF2E2E

WHITE

RGB

255 255 255

HEX

FFFFFF

GREY

RGB

17 17 17

HEX

111111

BLACK

RGB

0 0 0

HEX

000000

Visual Identity

02.3

Typography

Botify uses Helvetica Now Display for everything people read, and a monospace for everything the machine says. Headlines set in Medium, never Black. The scale jump between a headline and its subline carries the hierarchy, so weight doesn't have to.

Get Font

Visual Identity

02.3

Typography

Botify uses Helvetica Now Display for everything people read, and a monospace for everything the machine says. Headlines set in Medium, never Black. The scale jump between a headline and its subline carries the hierarchy, so weight doesn't have to.

Typeface

Helvetica Now Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*( )

Geist Pixel

Geist Pixel

Geist Pixel

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
!@#$%^&*( )
!@#$%^&*( )
!@#$%^&*( )

Hierarchy

H1

H1 Headline

H1

100 px / Weight 700

H2

H2 Headline

H2

80 px / Weight 700

H3

H3 Headline

H3

64 px / Weight 700

H4

H4 Headline

H4

56 px / Weight 600

H5

H5 Headline
H5

40 px / Weight 500

H6

H6 Headline
H6

32 px / Weight 500

Body Large

Body Large

20 px / Weight 500

Body

Body

16 px / Weight 500

Caption

Caption

11 px / Weight 600

Logo

Application

Where the mark goes, how much room it gets, and what breaks when it shrinks.

Logo

Application

Where the mark goes, how much room it gets, and what breaks when it shrinks.

Logo Application

04.1

App Icon

The Botify mark across app icon, home screen, browser tab and favicon, with the simplified cut that takes over at the bottom of the range.

Logo Application

04.1

App Icon

The Botify mark across app icon, home screen, browser tab and favicon, with the simplified cut that takes over at the bottom of the range.

1024px

512px

192px

64px

32px

App Icon — Multiple Sizes

Botify.cloud

botify.cloud

Botify.cloud

botify.cloud

Favicon in Context